Kim and I recently had the opportunity to speak at the Electric Cities of Georgia Forum. We met great folks from Georgia’s communities (including our own Sadie Krawczyk from Monroe!), and squeezed in some walking/talking time along Jekyll Island’s awesome beaches. We talked about our new NSF research project and how excited we are to work with social enterprises. These innovative companies are transforming business into a force for good and activating a culture of caring—caring for one another, for community, for the planet, for our future.
One of the speakers at the ECG Forum helped us to crystalize our thoughts. Mayor Tommy Allegood of Acworth, GA challenged everyone to identify the one word that describes their organizational culture. Instantly I knew the answer for TLC—a word that our initials have been hinting at since we began—Care. We have always been TLC; but our new NSF work, and my own personal journey, have made us acutely aware that Tender Loving Care is an intention we want to deeply explore, live and amplify. If our culture really is the “stories we tell ourselves about ourselves,” then this story, the story of human beings caring for one other, may be the most important story we’ll ever tell.