The Heart of Crowdfunding
The heart of crowdfunding beats like a drum—ba-dum, ba-dum, ba-dum. It calls us to community—to help each other, build each other up, raise each other’s barns.
The heart of crowdfunding beats like a drum—ba-dum, ba-dum, ba-dum. It calls us to community—to help each other, build each other up, raise each other’s barns.
Crowdfunding campaigns carry the heart of our stories out to the world—broadcasting our aspirations, visions, and needs. Through crowdfunding, we invite our community to help out and become part of the rhythm of connection. And that’s where the miracle begins. Scientific research tells us that an innate characteristic of being human is to find pleasure in helping others (see TED Talk below). That means that every time we give to a crowdfunding campaign the results are threefold: 1. we support a tangible project; 2. we connect with our community and 3: We open our hearts to joy. Pretty cool, huh?
Kim and I are always on the lookout for hearts. We found this one in Chicago while there for the 2019 Social Enterprise Alliance Summit.
Detail from the Cottonwood mural. “When people get together, miracles happen,” it reads. We agree.
Crowdfunding is a game changer of community-led economic development and building community around a shared vision is the first step in the process of community-led economic development.