The Early Bird Gets The Funds


Most of us come to crowdfunding with focused visions of one end goal: funds.

The industry is speckled with what appear to be overnight success stories of accessories for the tech-savvy, quirky card games and gadgets with bells and whistles galore. With every Pebble Watch and Coolest Cooler, mainstream media has cultivated a narrative that, upon posting a project, backers will flood in, cash in hand, as the dollar signs shoot skyward on our screens. It would appear that as the adage goes, if you build it, they will come.

Truth be told, for every show-stopping crowdfunding project, thousands sit idle, unseen and unfunded across the same platforms that host successes in the millions of dollars. Campaigns built with the most stable structures can sit sound in body but empty in soul, without the appropriate time and preparation given to bring the people to the cause.

Overall, we know the most successful campaigns, hosted locally or beyond, start with detailed plans, commitment to daily work and sufficient time. Much like an airplane requires a runway to ensure a safe liftoff, a secure 30-day crowdfunding campaign needs at the very least, a 60-day taxiway.

It is here, in this crucial preparation phase, that you can focus on preparations including team building, creative storytelling, number crunching and crafting a buzz around the incredible project or product you’re about to launch in your community!

Campaigns built with the most stable structures can sit sound in body but empty in soul, without the appropriate time and preparation given to bring the people to the cause.


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A wide reach and balanced team are crucial in preparing a project to reach its most supportive and giving crowd before, during and after launch day.
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Many Hands Make the Crowd

A wide reach and balanced team are crucial in preparing a project to reach its most supportive and giving crowd before, during and after launch day.
,

The Early Bird Gets the Funds

Overall, we know the most successful campaigns, hosted locally or beyond, start with detailed plans, commitment to daily work and sufficient time. Much like an airplane requires a runway to ensure a safe liftoff, a secure 30-day crowdfunding campaign needs at the very least, a 60-day taxiway.

The Valley of Death and the Two-Humped Camel

Most crowdfunding campaigns experience a Valley of Death—a trough of activity that follows the initial surge of interest and precedes the final rush to the finish line. Envision a two-humped camel. The first hump rises up as the campaign team…
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