As we find a semblance of normalcy in our new-for-now lifestyles self-distanced from the comforts of home, it can feel as if our power to connect and support our community has been diminished entirely. However, we can find inspiration in looking to the symbology of rural history’s barn-raisings–the gathering of many hands, shared materials, and strength built by numbers to create a structure to feed the community collaboratively.
Today’s circumstances insist that we reach for our digital tools instead of hammers, and we gather with our peers from a distance instead of around a wooden frame, but the formula for success is no different.
- Browse your local economic development agencies’ press to find where they’re specifically directing the community to rally support. Many agencies are coordinating contests and campaigns to drive traffic to businesses most affected by the mandated closures and stay-at-home orders.
- Consider how you can support the organizations you’re missing most. Is your life in quarantine leaving you desperate for live music, your local library’s book club, or a favorite yoga class? Check-in with the hosting organizations and see how they’re asking the community for support.
- What many of the businesses need now is cash flow, however as jobs are eliminated and hours cut, budgets are tightening for individuals across the globe regardless of industry. Remember that impact does not always have to be made with our wallets, and great influence can be made by sharing promotions, leaving kind reviews, or simply sending a message of support to the businesses you love.