Start With Your WHY

Start With Your Why

We ask campaign teams who work with us to start with their WHY. It’s a practice that helps teams ‘peel the onion’ and get to their core mission. It gives them a solid foundation to build their campaign upon by getting to the HEART of what matters. Ultimately, their WHY will inspire more community support for their campaign.

Simon Sinek’s TED Talk highlights the power of starting with the WHY:

“Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it … But very, very few people or organizations know why they do what they do. And by ‘why,’ I don’t mean ‘to make a profit.’ That’s a result. It’s always a result. By ‘why,’ I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? As a result, the way we think, we act, the way we communicate is from the outside in; it’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations — regardless of their size, regardless of their industry — all think, act and communicate from the inside out.”

Why not start with your WHY as we begin a new year. What is your WHY, and how will you express your core mission in 2021?

Start With Your Why

TLC Campaigns That Start With the WHY

A Stone Mill for Mill Hollow

In communities all across America, bakeries are introducing their customers to the increased nutritional value and flavor of baked goods made with freshly milled flour.




The Hilde Project: Empowering Wyoming Women

Help us provide a community for women that includes a safe, inspiring space, project supplies, and skill development that lead to gainful employment.


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  1. […] “Every business can easily state ‘what’ they do. Most can articulate ‘how they do it,’— but few businesses know ‘why’ they exist.” ~ Simon Sinek […]

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