Once Upon a Crowdfunding Campaign

From fantastical storybooks to nail-biting films, compelling novels to interesting podcasts, we engage with stories throughout our lives. 

It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.

Think back to a favorite childhood tale and break it down into its simplest form through the lens of your project at hand. 

Once upon a time, there was a unique cast of characters living their lives in a setting somewhere–the physical, economic and emotional landscape of wherever your audience resides [their place].

Oh no! A problem exists among these people, a conflict that brings them frustration or grief of some kind, but as any fairy tale tells us, a hero is on the horizon [that’s you!] to bring a fantastic solution to the crowd. 

Much like a choose-your-own-adventure experience, now your audience has the power to pick what happens next. 

In a clear and concise call-to-action, they can support your valiant efforts in bringing peace to the crowd by backing financially, sharing and spreading the word. Now, with your dedicated group harnessing energies and their generous support, the credits can roll, leaving happily ever after as the natural next scene.

It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.


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The Spirit of Crowdfunding

Ancient people holding hands—that's what we saw on the rock art at the Valley of Fire near Las Vegas last week. Kim and I were in Vegas to attend the Global Crowdfunding Convention and took a few hours to explore the area. We didn't expect…