Once Upon a Crowdfunding Campaign

From fantastical storybooks to nail-biting films, compelling novels to interesting podcasts, we engage with stories throughout our lives. 

It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.

Think back to a favorite childhood tale and break it down into its simplest form through the lens of your project at hand. 

Once upon a time, there was a unique cast of characters living their lives in a setting somewhere–the physical, economic and emotional landscape of wherever your audience resides [their place].

Oh no! A problem exists among these people, a conflict that brings them frustration or grief of some kind, but as any fairy tale tells us, a hero is on the horizon [that’s you!] to bring a fantastic solution to the crowd. 

Much like a choose-your-own-adventure experience, now your audience has the power to pick what happens next. 

In a clear and concise call-to-action, they can support your valiant efforts in bringing peace to the crowd by backing financially, sharing and spreading the word. Now, with your dedicated group harnessing energies and their generous support, the credits can roll, leaving happily ever after as the natural next scene.

It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.


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5 Ways to Build Your Crowdfunding Campaign’s Contact List 

After you’ve cleverly crafted your story and made strategic plans for making the ask to bring your project to life, launch day is just around the corner! At this point, it will be vital that you have a lengthy and diverse pool of contacts to reach out to throughout your campaign, whether via email, telephone, or in-person visits. Begin by creating a spreadsheet to organize names, contact information, and record correspondence as you start to send personalized notes requesting support. Below you’ll find five ways to begin building that spreadsheet into a rich and powerful tool that will help you push toward your campaign’s success. 
Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
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Making a Crowdfunding Video That Converts

Your video is the workhorse of your crowdfunding campaign, holding power to inform, entertain and persuade potential backers of your project. Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.
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Once Upon A Crowdfunding Campaign

It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.