Many Hands Make the Crowd

Just like the sports of our youth taught us, there is no “I” in “team.”

The most successful crowdfunding campaigns are routinely built, not with one, but rather with many making a strong collaboration behind the scenes. A wide reach and balanced team are crucial in preparing a project to reach its most supportive and giving crowd before, during and after launch day.

Gathering a pool of partners with diverse skill sets and broad connections is a crucial and early step in the campaign building process. As you bring voices around the table, you expand your opportunity potential, dipping into the affinity groups of partners, opening up space for collaboration and building loyalty to your cause.

The temptation to charge forward alone is common among campaign hosts; however, the power of crowdfunding exists almost entirely in the many hands beyond your own that support, share and give within your crowd. Imagine the potency your project could gain with the power of a local book club sharing your news, the videography talents of a good friend or a handful of heartfelt personal asks for support from the businesses on your block.

As you begin to build your dream team in the early stages of your campaign, explore your relationships with customers, colleagues and friends. Jot down names of the folks who’ve supported you in your business, in your personal life and beyond. With a deep knowledge of the powerful work you’re bringing to your community, you can confidently reach far and wide, constructing a forceful team for your work ahead.

 A wide reach and balanced team are crucial in preparing a project to reach its most supportive and giving crowd before, during and after launch day.


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5 Ways to Build Your Crowdfunding Campaign’s Contact List 

After you’ve cleverly crafted your story and made strategic plans for making the ask to bring your project to life, launch day is just around the corner! At this point, it will be vital that you have a lengthy and diverse pool of contacts to reach out to throughout your campaign, whether via email, telephone, or in-person visits. Begin by creating a spreadsheet to organize names, contact information, and record correspondence as you start to send personalized notes requesting support. Below you’ll find five ways to begin building that spreadsheet into a rich and powerful tool that will help you push toward your campaign’s success. 
Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
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Making a Crowdfunding Video That Converts

Your video is the workhorse of your crowdfunding campaign, holding power to inform, entertain and persuade potential backers of your project. Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.
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Once Upon A Crowdfunding Campaign

It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.