Making The Ask: Many Times, Many Ways

Standing in front of our peers and sincerely asking for support is a necessity of crowdfunding that can leave even the most confident feeling vulnerable. However, the exchange of money, especially in support of purpose-driven goals, is a process rich in opportunity for both you and your supporters. 

First and foremost, reaching out to your network builds community through the exploration of shared values and a mutual love for a product, place or lifestyle. Once that connection is established, a foundation for change-making is laid — opening up an opportunity for collaboration, support and, with time, the successful completion of your campaign.

“Asking for help with gratitude says: We have the power to help each other,” expert in asking and performer Amanda Palmer writes in her book, The Art of Asking; or, How I Learned to Stop Worrying and Let People Help. Casting aside the insecurities that come from reaching outward for help, perhaps made more sensitive with an ask for cash, Palmer defends the immense value in confidently asking, knowing connection comes tenfold. 

While the power of asking is undeniable, it requires a repetitive approach from a variety of angles — in person, via email, across your social media — all steadily providing the information needed to lead to that final offering of support. 

As a society, we are prepared to make moves with our wallets, but we have to navigate a world of constant calls to action and pleas for cash in deals and promotions on a local and national scale. 

Ensuring your ask stands out in a world of thousands of others asks can be achieved, first, with a commitment to making the clearest ask for what you need, asking for it often and asking for it many ways.

Standing in front of our peers and sincerely asking for support is a necessity of crowdfunding that can leave even the most confident feeling vulnerable. However, the exchange of money, especially in support of purpose-driven goals, is a process rich in opportunity for both you and your supporters.


Want more? Subscribe to our monthly newsletter!

Subscribe Here

,

5 Ways to Build Your Crowdfunding Campaign’s Contact List 

After you’ve cleverly crafted your story and made strategic plans for making the ask to bring your project to life, launch day is just around the corner! At this point, it will be vital that you have a lengthy and diverse pool of contacts to reach out to throughout your campaign, whether via email, telephone, or in-person visits. Begin by creating a spreadsheet to organize names, contact information, and record correspondence as you start to send personalized notes requesting support. Below you’ll find five ways to begin building that spreadsheet into a rich and powerful tool that will help you push toward your campaign’s success. 
Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
,

Making a Crowdfunding Video That Converts

Your video is the workhorse of your crowdfunding campaign, holding power to inform, entertain and persuade potential backers of your project. Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.
,

Once Upon A Crowdfunding Campaign

It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.