Making a Crowdfunding Video That Converts

Your video is the workhorse of your crowdfunding campaign, holding power to inform, entertain and persuade potential backers of your project. 

Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent

When it comes to the physical creation of your content, quality over quantity is critical. 

Campaigns with videos under five minutes long are 25% more likely to be successful according to a crowdfunding study; however, others believe one to two minutes is ideal.

Whether recording with high-end equipment or your smartphone, prioritize a clear sound recording and crisp imagery, avoiding distracting background visuals or noise. Commonly, people believe that quality is synonymous with a steep expense, but rather, we can find excellence in extra attention to detail, without spending a dime.

Additionally, no different than relationship building offline within our lives, personality is key

Use your video’s script, graphics, and visual elements to show the emotional backbone of your campaign, whether that is free-spirited and fun or weighty and focused on problem-solving. 

As you begin to build your video content, focus careful attention toward crafting clear and concise content that holds your viewers’ attention and uses your unique story to compel them to pull the trigger on investing in your campaign!

Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.


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The Spirit of Crowdfunding

Ancient people holding hands—that's what we saw on the rock art at the Valley of Fire near Las Vegas last week. Kim and I were in Vegas to attend the Global Crowdfunding Convention and took a few hours to explore the area. We didn't expect…