Is your team on fire?

fire lit in a rock fire pit


Building a crowdfunding team is like building a fire. Lighting it starts with a big whoosh of energy and a fast burning flame. Then you watch it, worry it, and nurture it to make sure it doesn’t go out. Maybe you need to add more kindling, or move a few of the logs around so they can make better connections with one another and more easily distribute the flame. Careful observation and appropriate adjustments will result in a warm and satisfying fire that keeps on burning on as long as you add a new log now and then. When your fire is a team of humans, it helps to know what kind of kindling creates a big whoosh of flame at the beginning—what ideas, intentions, and information get people really excited? Watch for how the flame moves among team members—who is bright and who is dim? Keep stirring it and adding kindling until you see it really catch! Then you will have the pleasure of being part of an effective team that’s hot, vibrant, and full of the momentum it needs to accomplish its goals.

There’s nothing more satisfying than a glowing fire on a cold winter’s night!


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