In our last blog we talked about how important it is for you to uncover the “Why” behind your crowdfunding campaign—why are you launching the campaign and why will people want to support you? Knowing your why means getting clear about the greater purpose of your business what makes you come alive, and how that connects to making the world a better place.

That’s good advice, and yet as a Success Coach here at The Local Crowd, I often see clients struggle with the process. I hear them say things like, “I don’t know what my why is, I just want to make cheesecake—or open a yoga studio, or set up a pet sitting business. It’s easy to get hung up on the idea of “purpose” as something grandiose and to overlook the fact that the act of baking cheesecake can be part of making the world a better place.

Take, for example the TLC campaign for Major Humphrey’s Brew Co. At first, you might think that this is simply about serving locally crafted beer. But, look closer and you’ll see that the owners Shaun, Brittney, David, and Lily, articulated their “why” as a way to bring their microbrews to an outdoor garden for everyone in Monroe, GA—to gather, listen to live music, play games, and connect with other members of their community.

Here are a few more examples of campaign “whys” to inspire you: Dirtbags (helping families enjoy the outdoors); Orchard Mill Breadworks (providing the community with delicious and nourishing bread and pastry), and Whaleback Mountain, (an affordable, healthy, and sustainable ski resort).


headshot of Katelyn Heller customer service for The Local Crowd

Katelyn Heller

Author | TLC Success Coach

Adventure-seeking success coach who loves exploring Wyoming’s landscapes with my two fur babies.

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