https://thelocalcrowd.com/wp-content/uploads/2020/02/Making-a-Video-that-Converts.png 1080 1080 Jess Brauer https://thelocalcrowd.com/wp-content/uploads/2017/06/the-local-crowd-logo.png Jess Brauer2020-04-16 12:00:162020-03-23 17:11:50Making a Crowdfunding Video That Converts
Your video is the workhorse of your crowdfunding campaign, holding power to inform, entertain and persuade potential backers of your project. Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
https://thelocalcrowd.com/wp-content/uploads/2020/02/Once-Upon-A-Crowdfunding.png 1080 1080 Jess Brauer https://thelocalcrowd.com/wp-content/uploads/2017/06/the-local-crowd-logo.png Jess Brauer2020-04-02 12:00:052020-04-18 10:19:00Once Upon A Crowdfunding Campaign
It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.
https://thelocalcrowd.com/wp-content/uploads/2020/02/Many-Hands-Makes-a-Crowd.png 1080 1080 Jess Brauer https://thelocalcrowd.com/wp-content/uploads/2017/06/the-local-crowd-logo.png Jess Brauer2020-03-19 12:00:412020-03-20 15:37:09Many Hands Make the Crowd
A wide reach and balanced team are crucial in preparing a project to reach its most supportive and giving crowd before, during and after launch day.
https://thelocalcrowd.com/wp-content/uploads/2020/02/Early-Bird-Gets-the-Funds.png 1080 1080 Jess Brauer https://thelocalcrowd.com/wp-content/uploads/2017/06/the-local-crowd-logo.png Jess Brauer2020-03-05 12:00:142020-03-06 16:33:52The Early Bird Gets the Funds
Overall, we know the most successful campaigns, hosted locally or beyond, start with detailed plans, commitment to daily work and sufficient time. Much like an airplane requires a runway to ensure a safe liftoff, a secure 30-day crowdfunding campaign needs at the very least, a 60-day taxiway.
https://thelocalcrowd.com/wp-content/uploads/2017/04/camel_edited-1.jpg 270 706 Diane Sontum https://thelocalcrowd.com/wp-content/uploads/2017/06/the-local-crowd-logo.png Diane Sontum2017-04-27 17:51:202020-03-03 16:23:10The Valley of Death and the Two-Humped Camel
Most crowdfunding campaigns experience a Valley of Death—a trough of activity that follows the initial surge of interest and precedes the final rush to the finish line. Envision a two-humped camel. The first hump rises up as the campaign team…
https://thelocalcrowd.com/wp-content/uploads/2016/11/Candles1.jpg 270 706 Diane Sontum https://thelocalcrowd.com/wp-content/uploads/2017/06/the-local-crowd-logo.png Diane Sontum2016-11-30 04:54:442020-03-03 16:24:01Lighting the crowdfunding fire!
I like candles—not only for their soft light and cozy ambience—but also for the way they illustrate the concept of sharing ideas. When one candle is lit -- you can light another and another and another until a whole room of candles is…
https://thelocalcrowd.com/wp-content/uploads/2016/10/IMG_5397-1.jpg 590 868 Diane Sontum https://thelocalcrowd.com/wp-content/uploads/2017/06/the-local-crowd-logo.png Diane Sontum2016-10-20 03:54:182020-03-03 16:24:39The Spirit of Crowdfunding
Ancient people holding hands—that's what we saw on the rock art at the Valley of Fire near Las Vegas last week. Kim and I were in Vegas to attend the Global Crowdfunding Convention and took a few hours to explore the area. We didn't expect…