Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
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Making a Crowdfunding Video That Converts

Your video is the workhorse of your crowdfunding campaign, holding power to inform, entertain and persuade potential backers of your project. Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.
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Once Upon A Crowdfunding Campaign

It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.
A wide reach and balanced team are crucial in preparing a project to reach its most supportive and giving crowd before, during and after launch day.
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Many Hands Make the Crowd

A wide reach and balanced team are crucial in preparing a project to reach its most supportive and giving crowd before, during and after launch day.
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The Early Bird Gets the Funds

Overall, we know the most successful campaigns, hosted locally or beyond, start with detailed plans, commitment to daily work and sufficient time. Much like an airplane requires a runway to ensure a safe liftoff, a secure 30-day crowdfunding campaign needs at the very least, a 60-day taxiway.

The Valley of Death and the Two-Humped Camel

Most crowdfunding campaigns experience a Valley of Death—a trough of activity that follows the initial surge of interest and precedes the final rush to the finish line. Envision a two-humped camel. The first hump rises up as the campaign team…

Lighting the crowdfunding fire!

I like candles—not only for their soft light and cozy ambience—but also for the way they illustrate the concept of sharing ideas. When one candle is lit -- you can light another and another and another until a whole room of candles is…

The Spirit of Crowdfunding

Ancient people holding hands—that's what we saw on the rock art at the Valley of Fire near Las Vegas last week. Kim and I were in Vegas to attend the Global Crowdfunding Convention and took a few hours to explore the area. We didn't expect…