It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.
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Once Upon A Crowdfunding Campaign

It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.
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Resilient Communities Are Rich in Social Capital

Resilience, of people and their places, is a survival muscle built stronger through the wealth of social capital–shared values made more robust by support, showing up and lending a hand to a neighbor to lift the entire neighborhood up. 
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The Caring Economy: Exchanging Social Capital for Change

A local theater company providing thought-provoking art, a sustainable farm offering nutrition to their community while monitoring their impact on the environment, a coffee shop serving as a gathering space for marginalized populations to share stories and connect–these are all social enterprises, exchanging capital via sales as well as beliefs.
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How to Gift Your Community TLC From Home

Today's circumstances insist that we reach for our digital tools instead of hammers, and we gather with our peers from a distance instead of around a wooden frame, but the formula for success is no different. Here are a few ways you can provide impactful support for the structures in need of bolstering in your community amid the economic effects of COVID-19: 
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The Power of Community in Crisis

We have begun to watch the gathering spaces in our towns close their doors and lay off the familiar employees who we bought our lunch from, stood across from at the gym, bumped into at the library, or joined for afternoon tea. Our streets, once lined with signs of life, sit empty and quiet, while we all notice the uncomfortable gaps left in our world from these businesses. 
A wide reach and balanced team are crucial in preparing a project to reach its most supportive and giving crowd before, during and after launch day.
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Many Hands Make the Crowd

A wide reach and balanced team are crucial in preparing a project to reach its most supportive and giving crowd before, during and after launch day.
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The Early Bird Gets the Funds

Overall, we know the most successful campaigns, hosted locally or beyond, start with detailed plans, commitment to daily work and sufficient time. Much like an airplane requires a runway to ensure a safe liftoff, a secure 30-day crowdfunding campaign needs at the very least, a 60-day taxiway.

Building the 4th Sector is
a little like community art.

For Kim's birthday a few weeks ago we decided to do a chair bombing. We took an old bench, painted it, and placed it in an alcove by our office. Our process was pretty unstructured—we brought tools, cans of leftover paints, an idea,…
Community Mural Cottonwood AZ

The Heart of Crowdfunding

Crowdfunding has a heart. It beats like a drum—ba dum, ba dum, ba dum. It calls us to community—to help each other, build each other up, raise each other's barns. Crowdfunding campaigns carry the heart of our stories out to the…

What's your vision of a robust
social enterprise sector?

It's great to be in Chicago at the SEA Summit touring social enterprises, learning and meeting people doing The Great Work. Darius Ballinger kicked off the conference and encouraged us to approach our work from both the micro and macro…