Building a Crowdfunding Marketing Plan for Success

Building a Crowdfunding Marketing Plan for Success

Building a crowdfunding marketing plan that is consistent and compelling is crucial to campaign success. Here are some tips to build yours.


Implementing communication efforts for your campaign may fall low on your priority list as you prepare and build out all the steps necessary to press launch, however building a crowdfunding marketing plan is crucial to your success. When it comes to the time requirement for crunching numbers, managing a team, and creating a compelling and informative campaign video, making plans for daily Facebook posts and weekly email check-ins can seem like the farthest thing out of reach. However, a routine and thoughtful marketing plan can work for your campaign, building your audience, carrying you through slumps, and celebrating big wins along the way. 

Content is often unseen by your followers because of social media algorithms, so it’s important to plan daily posts on the platforms you’re opting to use to ensure that a stream of information is flowing and stands its best chance to be seen.

Also, you can make a calendar for publishing press releases, schedule email campaigns, and book any radio, newspaper, or digital advertising you budgeted for with the ad representative in your area.

In addition to routine updates on the status of your campaign, content topics can include behind the scenes looks at what your team is up to and announcements for new rewards or incentives. Be sure to carve out time to respond to comments and messages from your community to demonstrate that you care about them and are grateful for their interest.  

Last but not least, it is important to remember that this is no time for modesty, but rather a time to celebrate your efforts enthusiastically; lead your messaging with confidence and certainty that your project is gifting your community as much as they’re gifting to you!

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