Standing in front of our peers and sincerely asking for support is a necessity of crowdfunding that can leave even the most confident feeling vulnerable. However, the exchange of money, especially in support of purpose-driven goals, is a process rich in opportunity for both you and your supporters.
Social proof is relevant in marketing and an element that is critical to launching a successful crowdfunding campaign with a bang. Digital platforms plug into our human desire to fall into pockets of like-minded people and benefit from the extensive perks of our specific community and building a successful crowdfunding campaign looks directly to […]
Building a crowdfunding marketing plan that is consistent and compelling is crucial to campaign success. Here are some tips to build yours. Implementing communication efforts for your campaign may fall low on your priority list as you prepare and build out all the steps necessary to press launch, however building a crowdfunding marketing plan […]
A library of fun and useful rewards with offerings that intrigue a variety of lifestyles within your audience is an essential element of a crowdfunding campaign’s success. If you’re feeling stuck on where to look next for offerings that will delight your potential backers, here are six creative ideas for irresistible crowdfunding campaign rewards! Offer […]
Standing in front of our peers and sincerely asking for support is a necessity of crowdfunding that can leave even the most confident feeling vulnerable. However, the exchange of money, especially in support of purpose-driven goals, is a process rich in opportunity for both you and your supporters.
Standing in front of our peers and sincerely asking for support is a necessity of crowdfunding that can leave even the most confident feeling vulnerable. However, the exchange of money, especially in support of purpose-driven goals, is a process rich in opportunity for both you and your supporters.
Your video is the workhorse of your crowdfunding campaign, holding power to inform, entertain and persuade potential backers of your project.
Strategic videography can intrigue and capture an audience in a short amount of time, quickly grasping their emotions with sight and sound, raising campaign conversation rates by up to eighty percent.
It’s here, through the power of narrative, that we learn, connect and make choices every day, making it no coincidence that we can find the classic structure of our favorite stories in the marketing of the most powerful crowdfunding campaigns.
Resilience, of people and their places, is a survival muscle built stronger through the wealth of social capital–shared values made more robust by support, showing up and lending a hand to a neighbor to lift the entire neighborhood up.
A local theater company providing thought-provoking art, a sustainable farm offering nutrition to their community while monitoring their impact on the environment, a coffee shop serving as a gathering space for marginalized populations to share stories and connect–these are all social enterprises, exchanging capital via sales as well as beliefs.