Your Campaign Starts with Your Why
Most crowdfunding campaigns follow a predictable trajectory of initial success followed by a Valley of Death––the period of time immediately following the initial surge of interest that can feel a lot like a lull.
Entries by The Local Crowd
Mid-Campaign Marketing: Keep Reaching!
Most crowdfunding campaigns follow a predictable trajectory of initial success followed by a Valley of Death––the period of time immediately following the initial surge of interest that can feel a lot like a lull.
The Possibilities of Successful Crowdfunding
Did you know that a successful crowdfunding campaign can reap benefits for your business, professional networks, and community? While a need for capital is what brings many to the innovative tool, the power of crowdfunding extends far beyond raising funds.
Growing Gratitude in Four Steps
Just as children learn to grow their gratitude muscles with cognitive development and the support of their environments and caretakers, we can stretch ourselves to dig deeper toward gratitude with practice of this process of notice-think-feel and do.
How to Ask Your Neighbors for Support
Because asking for support can feel uncomfortable, here are a few concepts to consider when reaching to your neighbors to ask for a hand:
4 Common Pitfalls of Boring Campaign Videos
In online communication, video is king.
Your video could be the first and only content your audience consumes on your campaign page, making it arguably the most important element of your marketing. Create a dynamic and compelling video by avoiding these four common pitfalls in videos that leave audiences scrolling on to the next thing:
Build Strong Connections with Your Community
One of the fundamentals of successful crowdfunding is a high-quality connection with your community of potential supporters. Whether you’re staying in touch with thoughtful email notes, personalized thank yous, or quick conversations over coffee, your campaign’s strategy must include time and effort dedicated to the relationships at hand.
Effective Social Media for Your Campaign
An effective social media post will inspire, intrigue, and prompt your audience to learn more about your crowdfunding campaign. In order to create effective social media posts to share with your network, you want to make sure you’re communicating in a way that inspires, intrigues, and ideally prompts your audience to learn more about your […]
Inspire Your Audience to Take Action on Your Crowdfunding Campaign
Create marketing content that inspires your audience to take immediate action. A call to action (CTA) is a strategic part of marketing strategy that inspires your audience to take immediate action upon responding to the content you’re sharing on your social media feeds, press releases, digital content, or traditional advertising mediums. This small but […]
Relationships & Rewards Bolster COVID-19-Challenged Economy
Standing in front of our peers and sincerely asking for support is a necessity of crowdfunding that can leave even the most confident feeling vulnerable. However, the exchange of money, especially in support of purpose-driven goals, is a process rich in opportunity for both you and your supporters.