Crossing the Sydney Lanier Bridge on our way to Jekyll island with Robert, one of our awesome EDWARD Shuttle drivers.

In last week’s blog I mentioned our new research project with the National Science Foundation. We are excited about this and are trying to figure out ways to talk about it simply, concisely, yet compellingly.

We tossed around ideas for an elevator speech during our Jekyll Island trip, and serendipitously, we had an opportunity to test it on our way back to the airport. Lynda, our EDWARD Shuttle driver, asked us what we do. After noticing Kim’s quick glance that said, “Okay, girlfriend, you’re on!,” I gathered my thoughts and replied. “We have created a locally-based crowdfunding company with the intention of using it to fund social enterprises and help communities build ecosystems where these types of businesses can thrive. ”

Linda was effusive — saying it “made her day” to learn about businesses dedicated to being a force for good. She even called us “her heroes.” That felt great, but it was also a bit embarrassing, because we know the real heroes are all the social entrepreneurs who are working hard to make our world a better, kinder and more beautiful place. If this describes you, we invite you to connect by introducing yourself in the comment section below.


This graphic from the Social Enterprise Alliance website shows how social enterprises are a combination of nonprofits and traditional businesses—doing great things for people and the planet, while using a business model. (Used with permission.)
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