It’s challenging to know how a business really does business: How do they treat their employees? Do they try to reduce their impacts on the environment? Are they striving to contribute more to their community? A certification process called B Corp makes answers to these questions more transparent. “[It’s] like the Fair Trade label but for a whole company, not just a bag of coffee,” says Jay Coen Gilbert, B Lab Co-Founder, the nonprofit that certifies B Corps businesses.

March is B Corp Month, a perfect time to give a shout-out to these fourth sector businesses.

From B Lab: Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.

We’re proud that one of TLC’s communities in the Upper Valley of NH and VT boasts a high concentration of B Corps. In fact, Vermont is second on the list of states with the highest number of B Corps per capita — just behind the District of Columbia. Go Vermont!

It’s from here, your concrete foundation— your why —that you’ll make plans for your business or organization’s work ahead. 

In his texts and record-breaking presentations, author and inspirational speaker Simon Sinek introduces an approach to leadership built on a clear vision and purposeful action that, as his best-selling book states in its title, Starts with Why.

He explains a Golden Rule, drawn in three concentric circles marked and centered around why, followed by How, and lastly What. The concept, rooted in neuroscience, asks us to lead with heart, even before wordsa practice The Local Crowd has adopted with Tender Loving arms.

In a podcast with a research professor, best-selling author, and inspiring leader, Dr. Brené Brown digs into why-centered work alongside Sinek. Here Sinek compares the importance of knowing the true origin story of your work—why am I doing the work I’m doing in the world?to the structure and process of constructing a home. 

Your why is the foundation—poured concrete marking the permanent shape of what will become a house—built up with choices in how to move forward and with what tools and fixtures. Your vision for what’s built on top or placed inside may change with time, much like the shutter’s paint or the fixture’s finish is altered over the years, but the foundation won’t change. It’s from here, your concrete foundationyour unique whythat you’ll make plans for your business or organization’s work ahead. 

We believe, as Sinek tells, each launch, project, pivot, or move within the walls of your business is no different; at The Local Crowd we start every campaign with you at your unique why.

Your Why is the Foundation

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