Because asking for support can feel uncomfortable, here are a few concepts to consider when reaching to your neighbors to ask for a hand.

 

One of The Local Crowd’s unique features is the opportunity for local businesses to contribute rewards in support of a campaign’s goal. 

For example, imagine a neighborhood bakery raising funds to purchase a display case for additional baked goods with help from their peers at the coffee roastery next door. The roastery can donate a few pounds of coffee for their friends to offer for sale on their campaign, and benefit from the exposure and potential for gaining a new customer in a mutually beneficial exchange that Michael H. Shuman calls “the gateway for challenging economic behavior.”

Because asking for support can feel uncomfortable, here are a few concepts to consider when reaching to your neighbors to ask for a hand:

Keep it Conversational: Explore your potential collaboration with an open mind and approach your neighbors with a conversational tone, as opposed to rigidly asking in a way that could appear demanding or harsh.

Transparency is Key: Avoid any illusions of smoke in mirrors by remaining open about the goals of your campaign and the intention of your request for support. You may be surprised who is willing to offer support when it’s clear that their contribution will go to something they genuinely want to see succeed.

Focus on the Mutual Exchange: In the end, everyone wants to win, and fortunately, they can! As you brainstorm with your neighbors, explore how you can highlight their endeavors, products, or goals for their business in exchange for their support toward yours. 

 

 

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