Create a dynamic and compelling campaign video by avoiding these four common pitfalls in videos that leave audiences scrolling past.
In online communication, video is king.
Your campaign video could be the first and only content your audience consumes on your campaign page, making it arguably the most important element of your marketing. Create a dynamic and compelling video by avoiding these four common pitfalls in videos that leave audiences scrolling on to the next thing:
- Keep it short: The longer we spend on the internet the shorter our attention span becomes. Stick to 90 seconds or less to keep your viewers engaged through the video’s entire message.
- Get to the point: Hook your audience with beautiful imagery, an interesting fact, the reason they need to stick around and listen right away to keep them from losing interest before they’ve even begun.
- Show your face + use your voice: People connect to people, not slideshows. Recognize that feeling uncomfortable recording yourself is nearly universal; however, it is a fundamental part of creating a genuine connection between the person behind the screen and you, the person behind your mission.
- Double-check the small stuff: With today’s smartphones, DIY video can be equally as successful in a crowdfunding campaign as high-production quality with careful attention to your lighting, any distracting background sounds, and avoiding overpowering music or sound effects.
