Create a dynamic and compelling campaign video by avoiding these four common pitfalls in videos that leave audiences scrolling past.

In online communication, video is king.

Your campaign video could be the first and only content your audience consumes on your campaign page, making it arguably the most important element of your marketing. Create a dynamic and compelling video by avoiding these four common pitfalls in videos that leave audiences scrolling on to the next thing:

  • Keep it short: The longer we spend on the internet the shorter our attention span becomes. Stick to 90 seconds or less to keep your viewers engaged through the video’s entire message. 
  • Get to the point: Hook your audience with beautiful imagery, an interesting fact, the reason they need to stick around and listen right away to keep them from losing interest before they’ve even begun. 
  • Show your face + use your voice: People connect to people, not slideshows. Recognize that feeling uncomfortable recording yourself is nearly universal; however, it is a fundamental part of creating a genuine connection between the person behind the screen and you, the person behind your mission.
  • Double-check the small stuff: With today’s smartphones, DIY video can be equally as successful in a crowdfunding campaign as high-production quality with careful attention to your lighting, any distracting background sounds, and avoiding overpowering music or sound effects.

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Your crowdfunding campaign’s strategy must include time and effort dedicated to building connections with your community.

One of the fundamentals of successful crowdfunding is a high-quality connection with your community of potential supporters. Whether you’re staying in touch with thoughtful email notes, personalized thank yous, or quick conversations over coffee, your campaign’s strategy must include time and effort dedicated to the relationships at hand. 

Here are a few tools to streamline your connections and create dynamic and effective conversations with your crowd:

  • Social Media Scheduling Apps: Create a dynamic content marketing calendar and schedule your Facebook and Instagram posts across your social media channels with a scheduling app like Later or Hootesuite. Both businesses offer free versions of their tools and can help you drastically increase your productivity by batch creating your content and scheduling ahead of time.
  • Email Templates: Cut down on your email writing time by creating templates to copy, paste, and add personalized messaging to. Gmail users can save template emails with just a few simple steps detailed here, or you can create a folder of pre-written texts to keep nearby on your desktop when you’re sending your messages to your connections throughout your campaign.
  • Online Design Software: In digital communications, compelling visuals are as important as text, but graphic design isn’t going to be everyone’s cup of tea. Tools like Canva offer a free, intuitive platform with a diverse library of templates for graphics to add to your social media posts, email messages, or even print off as notes or flyers to pass out in your community.

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